Consuming Broadcaster Outreach on the Road

Last month marked a significant milestone in our ongoing effort to educate broadcasters about the opportunities afford by the first-ever incentive auction. We delivered an information package, prepared by the purchase banking firm Greenhill and Co. for the FCC, to the owners of each station eligible to participate in the auction. The package explained the unrivaled business opportunity and for the first time gave tv producers high end estimates of compensation for abandoning spectrum usage rights. In just the particular few weeks since we released the particular package, numerous broadcasters have reached in order to learn more about the auction.

Building on the momentum generated by the information package, we are poised to begin the next phase of our outreach. FCC staff, again advised simply by Greenhill, will continue the dialogue with broadcasters in field visits to television markets around the country. We are currently planning more than a dozen trips that will cover about fifty markets between January and April 2015 (see list below). Area visits will include town hall meetings during which we will explain the opportunities presented by the auction and tackle questions that have been raised by tv producers in the weeks since the Greenhill information package release. We will also provide more detail about opening bid costs and different participation options such as approach sharing, moving from a UHF approach to a VHF channel and moving from a high VHF channel to some lower one. Additionally , we will meet up with confidentially one-on-one with individual tv producers who express an interest in learning more.

Our own travel plans will be made with a number of factors in mind. First our outreach should cover the cities and regions most important to the reverse auction. We will be visiting a full range of markets—not just the largest—where we think we will require stations to participate in the invert auction in order to clear a sufficient amount of range to successfully close the auction.

Second of all, since the actual list of markets exactly where we will need to compensate station owners for giving up some or all of their spectrum usage rights will be determined by the auction and won’t be known before it begins, our industry visits will cover markets throughout the ls U. S. Finally, the motivation auction will impact all broadcasters—those who are participating, and those that select not to participate and therefore may be repacked. Our outreach will provide more fine detail on the auction and address queries from stations that may participate as well as those that won’t.

Because participation in the auction is strictly voluntary, communicating clearly and effectively to broadcasters about the opportunities afforded by the auction features the utmost importance to its overall success. We look forward to continuing the particular conversation with station owners because they carefully consider the economic potential of the auction in the weeks and months ahead.

FCC Incentive Auction Broadcaster Outreach Field Visits

We are currently planning more than a dozen field visits from January to mid April 2015 that will cover about fifty television markets. Our visits can encompass a full range of markets, not simply the largest, where we think we will require stations to participate in the invert auction. Field visits will include town hall meetings and confidential one-on-one meetings with broadcasters who show an interest in learning more.

*List is just not final and is subject to change

  • Atlanta, GA
  • Austin tx, TX
  • Boston, MA
  • Buffalo, NY
  • Charlotte, NC
  • Charlottesville, VA
  • Chi town, IL
  • Cincinnati, ALSO
  • Cleveland, OH
  • Columbia, SC
  • Columbus, OH
  • Dallas, TX
  • Dayton, ALSO
  • Denver, CO
  • Detroit, MI
  • Greensboro, NC
  • Harrisburg, PA
  • Hartford, CT
  • Hattiesburg, MS
  • Houston, TX
  • Indianapolis, IN
  • Lansing, MI
  • Las Vegas, NV
  • Lexington, KY
  • Lima, OH
  • Louisville, KY
  • Madison, WI
  • Miami, FL
  • Milwaukee, WI
  • Nashville, TN
  • New Orleans, LA
  • New York, NY
  • Orlando, florida, FL
  • Philadelphia, PENNSYLVANIA
  • Providence, RI
  • Raleigh-Durham, NC
  • Roanoke, VA
  • Rockford, IL
  • San Antonio, TX
  • San Diego, CALIFORNIA
  • San Francisco, CA
  • Seattle, WA
  • Springfield, MA
  • La, CA
  • South Flex, IN
  • Tampa, FL
  • Washington, DC
  • West Palm Beach, FL
  • Wilkes Barre-Scranton, PENNSYLVANIA
  • Youngstown, OH
  • Zanesville, OH

*The FCC’s broadcaster outreach will also include conference calls and webinars with regard to broadcasters who do not participate in the street show meetings

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